Michael Moran’s Story
My family has been in farming for several decades and have been conventinal farmers for that time. I am converting grazing land into organic farm land. My goal is to produce a high quality organic product at a more affordable price for the general consumer. I have found that people would rather eat organicaly grown foods but te price is the biggest road block for most people. For example, when faced with a price of $4.50 for two pounds of organic strawberrys and $2.75 for two pounds of conventional strawberrys, the average consumer will choose the conventinoal product more then not. This is usually due to the cost more then anything else. If you can offer that healthier product for a cost much closer to the conventinoal price the healthier product will be the one chosen. As long as the cost of the organic product is not all that much more then the conventional product. In this way the organic option is more within the reach of the average person on a budget.
I am seeking a grant in the amount of $2,500 dollars to help with the expantion of the irrigation system required to service more ground. This would enable more feilds to be utilized allowing for less cramped crop rotation and more varied product offerings.
The main benefit of this operation is that people with smaller incomes are more able to afford healthier, more wholesome foods for them selves and their family\’s. Once this option is realized, more people would likely choose it. In turn possibly making more of the conventional farmers consider converting to organic operations and expanding the availibility of organic foods at a more affordable price.